I created the Curls, Waves & Naturals Collection after launching the Black Earth Collection—right at the time when more and more women were embracing their natural hair but didn’t know how to manage or style it. They were letting go of chemical straighteners, discovering their natural textures, and realizing—“Wait, I actually have curls!” This collection was designed to help women define, detangle, and style their hair confidently—whether it’s curly, wavy, coily, or somewhere in between. Featuring longtime favorites like Curly Curl Cream (our #1 selling curl cream), The Great Detangler, and Curl Sealer, this line gives you real curl definition, soft hold, and moisture—without flaking or crunch. It’s lightweight, effective, and made for all textures ready to shine.

Some products come and go, but this collection has stood the test of time because it delivers results. I made it for us, and I’m proud that it continues to help so many of us love our curls just the way they are.